Pussy Hats Over ... P*ssy?
Women now make up close to 30% of the xHamster audience, so we were interested to see how a large event like the Women's March would affect visits from women. The answer, it turned out, is that female porn users are fairly political. The drop in traffic during the women's march was fairly dramatic — and in some cases, surprising!
Washington, DC showed the greatest traffic decline (-12.6%) — while New York (-6.3%) and Boston (-11.2%) showed similar drops. And Chattanooga — where several marchers were arrested — showed a large 9.6% decline in traffic from women.
Maybe more surprising were the gains — 1.2% in march-friendly San Francisco. All that stomping must have gotten the women worked up and looking for release!
Below, some of the major declines in other cities with significant marches.
CONTACT:
Alex Hawkins
Vice President, xHamster
alex.hawkins@xhamster.com
Washington, DC showed the greatest traffic decline (-12.6%) — while New York (-6.3%) and Boston (-11.2%) showed similar drops. And Chattanooga — where several marchers were arrested — showed a large 9.6% decline in traffic from women.
Maybe more surprising were the gains — 1.2% in march-friendly San Francisco. All that stomping must have gotten the women worked up and looking for release!
Below, some of the major declines in other cities with significant marches.
CONTACT:
Alex Hawkins
Vice President, xHamster
alex.hawkins@xhamster.com
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